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Finding and Retaining Volunteers
May 7, 2024
Categories: Nonprofit
4 Tips to Help Your Nonprofit Find and Retain VolunteersThe content in this article derives from Hannah Stowell’s “Finding and Retaining Volunteers” webinar hosted by Park Bank in April of 2024. Stowell is the Director of Corporate and Community Engagement for United Way of Dane County.
Volunteers are the lifeblood of many nonprofit organizations.
That’s...
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Maximizing Donor and Employee Value Through Investing
April 18, 2024
Categories: Nonprofit
Financial Planning and Retirement Solutions for Nonprofits and Their EmployeesThe content in this article derives from John Friar’s “Maximizing Donor and Employee Value Through Investing” webinar hosted by Park Bank in March of 2024. Friar, CPF®, AIF®, is a partner and senior advisor at Park Capital Management in Madison, Wisconsin.
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How We Work Now: The Need for Empathetic Leadership
December 21, 2023
Categories: Nonprofit
The content in this article derives from Jane Clark and Leann Ploessl’s “How We Work Now: The Need for Empathetic Leadership” webinar presented in December of 2023. Clark and Ploessl represent Lake Effect Human Resources & Law, a Madison-based HR and employment law firm.
As a leader in your organization, it's crucial to understand the complexities of hiring and guiding employees to their best performance.
This article will delve into...
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How to Plan and Execute ‘MeaningFULL’ Nonprofit Events
November 16, 2023
Categories: Nonprofit
The content in this article derives from Nina Gehan’s “Mastering MeaningFULL Nonprofit Events” webinar hosted by Park Bank in October of 2023. Gehan is the co-founder and CEO of MeaningFULL Development & Communications.
Breaking down the 5 stages of a successful fundraising event’s lifecycle
Fundraising events can be highly valuable to nonprofit organizations...
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Keys to Successful Grants and Appeals
October 30, 2023
Categories: Nonprofit
The content in this article derives from Jeff Burkhart’s “Keys to Successful Grants and Appeals” webinar hosted by Park Bank in October of 2023. Burkhart is the founder and president of Mission Forward, a business created to help nonprofit organizations thrive through strategic thought partnership, fundraising planning, and coaching.
“Everything you do regarding fundraising is built on relationships.”
In...
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How to Plan Social Media in a Strategic, Time-Efficient Manner
August 7, 2023
Categories: Nonprofit
In the vast realm of social media, achieving success is not just about posting content randomly and hoping for the best. It requires a strategic approach that leverages powerful tools to steer actions and decisions in the right direction.
Social media expert Sarah Best walks us through how to plan social media content in a time-efficient and strategic manner. Learn how to apply the FEEL-THINK-DO framework to your content for maximizing engagement and speaking to customers at different...
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Marketing for Nonprofits: How to Get Started
October 21, 2022
Categories: Nonprofit
Nonprofit organizations often have limited resources and employees may have to wear many hats, making marketing tasks feel insurmountable. Rather than looking at marketing as a mountain to climb, simply focus on doing a few things, and do them well. Here’s how to begin thinking through a marketing plan.
The Goals:
Distill your organization’s marketing mission down to a singular goal. This will help fine-tune your message.
Experts...
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Finding Your Difference Through Storytelling
October 17, 2022
Categories: Nonprofit
Storytelling is essential in nonprofit marketing. From honing in on your organization’s “why” to crafting a purpose-driven storyline that influences action, the ability to effectively tell a story is crucial to businesses of all kinds.
Dave and Michael Neelsen, founders of StoryFirst Media, recently joined Park Bank’s Senior Vice President of Business Services Peter Benson for a webinar about storytelling. [1:17, 1:50].
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5 Essential Fundraising Tips Every Nonprofit Should Know
August 11, 2022
Categories: Nonprofit
Fundraising is an essential component of operation for all nonprofit organizations, however it can be a daunting task. Nonprofits compete for attention with thousands of other organizations, especially in Dane County, where our non-profit per capita ratio is one of the highest in the country. As a result, the challenge of connecting donors to your specific mission can feel overwhelming.
Thankfully, nonprofits have many options for raising funds, but it is crucial to first scrutinize...
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Nonprofit Advocacy
August 8, 2022
Categories: Nonprofit
Most 501(c)(3) organizations have the right to advocate for policies and values important to their mission. However, the lines between supporting, promoting, advocating, and lobbying can be confusing. Our most recent nonprofit webinar breaks down what nonprofit advocacy is, what’s not allowed, and where lobbying fits into the equation. [2:40 - 4:30]
The rules around advocacy and lobbying are dependent on the nonprofit classifications. There are different rules for different nonprofits...
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