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Lifelong fitness. This is the goal that Jessica and Matt Anderson, owners of Fleet Feet Sports Madison & Sun Prairie, have for their customers. Their focus is not about the speed or skill of the runner but the comfort, mentally as well as physically. Fleet Feet Sports Madison & Sun Prairie makes it a priority to get to know each person who walks through the door and helps them find any necessary gear or information they might be looking for.


With more than 40 years of experience, the Fleet Feet staff is equipped with the technology and expertise to find a shoe that improves your individual experience and knowledge to help you move your best. They use 3D fit id® foot scanning technology to assist you in finding a shoe to support your specific needs. From this scan, staff can create a customer profile that will save your measurements; foot length, width, volume, arch height, and pressure points on the feet. Your staff member will also discuss your exercise habits, sore areas, and past shoe usage to help find a shoe you feel confident and comfortable wearing.

Check out how simple and easy the fit process is:


In addition to shoe expertise, Fleet Feet Sports Madison & Sun Prairie offers training and fun runs that are suitable for everyone, from beginners to advanced athletes. Exercise takes dedication - but you don’t have to do it alone. They are passionate about lifelong fitness, and encourage you to find a community of runners or walkers with the same goals as you. Fleet Feet offers free group runs, 5K, 10K, or Half and Full Marathon training groups, and other specialty groups for things like trail or speed training. Being part of these groups can help you improve your abilities (or even simply get started!) and feel safe and supported while doing so.


From walking down the street to running marathons, the goal of the Fleet Feet Sports Madison & Sun Prairie is to find gear to improve your exercise experience and become a lifelong member of the fitness community.