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How to Plan Social Media in a Strategic, Time-Efficient Manner
August 7, 2023
Categories: Nonprofit
In the vast realm of social media, achieving success is not just about posting content randomly and hoping for the best. It requires a strategic approach that leverages powerful tools to steer actions and decisions in the right direction.
Social media expert Sarah Best walks us through how to plan social media content in a time-efficient and strategic manner. Learn how to apply the FEEL-THINK-DO framework to your content for maximizing engagement and speaking to customers at different...
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Marketing for Nonprofits: How to Get Started
October 21, 2022
Categories: Nonprofit
Nonprofit organizations often have limited resources and employees may have to wear many hats, making marketing tasks feel insurmountable. Rather than looking at marketing as a mountain to climb, simply focus on doing a few things, and do them well. Here’s how to begin thinking through a marketing plan.
The Goals:
Distill your organization’s marketing mission down to a singular goal. This will help fine-tune your message.
Experts...
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Finding Your Difference Through Storytelling
October 17, 2022
Categories: Nonprofit
Storytelling is essential in nonprofit marketing. From honing in on your organization’s “why” to crafting a purpose-driven storyline that influences action, the ability to effectively tell a story is crucial to businesses of all kinds.
Dave and Michael Neelsen, founders of StoryFirst Media, recently joined Park Bank’s Senior Vice President of Business Services Peter Benson for a webinar about storytelling. [1:17, 1:50].
What...
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5 Essential Fundraising Tips Every Nonprofit Should Know
August 11, 2022
Categories: Nonprofit
Fundraising is an essential component of operation for all nonprofit organizations, however it can be a daunting task. Nonprofits compete for attention with thousands of other organizations, especially in Dane County, where our non-profit per capita ratio is one of the highest in the country. As a result, the challenge of connecting donors to your specific mission can feel overwhelming.
Thankfully, nonprofits have many options for raising funds, but it is crucial to first scrutinize...
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Nonprofit Advocacy
August 8, 2022
Categories: Nonprofit
Most 501(c)(3) organizations have the right to advocate for policies and values important to their mission. However, the lines between supporting, promoting, advocating, and lobbying can be confusing. Our most recent nonprofit webinar breaks down what nonprofit advocacy is, what’s not allowed, and where lobbying fits into the equation. [2:40 - 4:30]
The rules around advocacy and lobbying are dependent on the nonprofit classifications. There are different rules for different nonprofits...
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Three Fundamentals of Nonprofit Fundraising
August 8, 2022
Categories: Nonprofit
Fundraising is one of the most important responsibilities of running a nonprofit. But it can be difficult to find ways to bring the donations in.
As you fundraise for your organization, keep in mind these fundamentals:
Formalize your strategic fundraising plan. Diversify your funding sources. Make sure giving is easy and flexible.When putting together your fundraising plan, give people the chance to donate how they want to donate. If there are hurdles to giving,...
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How to Navigate Investments for Nonprofits: Investing
July 7, 2022
Categories: Nonprofit
At Park Bank, we’re mission first, and sound investment management can help a nonprofit better support its mission. An investment strategy does more than just generate potential returns. It can also give donors more confidence, complement a risk management strategy, and pave the way for additional opportunities to expand.
Park Bank welcomed John Friar of Park Capital Management to provide guidance on nonprofit investment management. John joined Peter Benson, SVP...
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How to Navigate Investments for Nonprofits: Accounting
July 7, 2022
Categories: Nonprofit
Careful accounting is vital to the financial health of a nonprofit organization. It’s important to the day-to-day operations of the business, and it’s also important for donor, auditor, and market transparency.
Mike Hablewitz, CPA at Wegner CPAs, recently joined Peter Benson, SVP of Business Services at Park Bank, to share his insights on important considerations for nonprofit investment management.
Balance...
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Understanding Nonprofit Financials
March 31, 2022
Categories: Nonprofit
Accurately tracking nonprofit financials is a necessary step in supporting the mission your organization is striving to accomplish. However, finances are not always straightforward. With different rules governing nonprofit organizations, it can be confusing and overwhelming — unless you have a dedicated partner.
Below we have outlined the most important terms you need to know from our webinar with Nick Curran, CEO at Numbers 4 Nonprofits. Nick discusses the importance of nonprofit...
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IT Security For Nonprofits
November 30, 2021
Categories: Nonprofit, Security
Cybersecurity is essential for any business, but even more important for nonprofits that are handling not only monetary donations but also donors’ private information. With more than 80% of nonprofits lacking a strategy to deal with cyber attacks and 56% not enforcing multi-factor authentication (MFA), most nonprofits are leaving themselves vulnerable.[1]
Cybersecurity Framework
The US National Institute of Standards and Technology (NIST)...
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